| Industry | Retail |
|---|---|
| Founded | 1975 |
| Founder(s) | Robert Rook |
| Headquarters | United States |
| Area served | United States |
| Products | Ice cream |
| Website | http://www.emackandbolios.com/ |
Emack & Bolio's is a chain of ice cream stores based in Boston, Massachusetts, United States. The chain was founded by Robert Rook, a lawyer and self-declared hippie who has worked closely with the homeless, Vietnam war protesters, civil and gay rights advocates, and numerous rock bands such as Aerosmith, U2, Boston, The Cars, and James Brown. Emack and Bolio's was founded in 1975, three years before Ben and Jerry's used the concept of a hippie ice cream store. There are now a few stores in other states, including New York, Florida, and Illinois.[1] The mascot is now a red-eyed moose whose name is Stoney.
The store was named after two homeless men for whom Robert Rook did pro bono work, who asked that the ice cream shop be named after them.[2] Emack and Bolio were mascots of a sort for the first store. [3]